ABOUT

A CSR campaign from Travis Perkins to raise awareness of mental health in the construction trade. For the logo I took inspiration from the military allusions of the campaign name, and the angle of the helmet was chosen to suggest a downward tilt of the head, or that the helmet is resting on the ground. The turquoise colour was chosen as a hybrid of the green health and safety supervisor helmet and the distinctive blue helmets of UN peacekeepers.