Will Naish Graphic Designer

ABOUT

Tapi is one of the largest carpet and floor retailers in the UK, and they see themselves as challengers to the dominant Carpetright. Therefore, they wanted sales branding that was radically different from their competition, and full of fun and personality, or ‘Tapiness’. We initially explored four distinct potential routes, before moving forward with a visual direction that expresses ‘bursting’ with positivity.

Date created: June 2020 2020-06-01T00:00:00+0100
Date published: 7 April 2021 2021-04-07T11:30:26+0100

MADEIT CREDITS

  • Tapi Carpets & FloorsClient
Project featured: on 29th June 2020 Contributor:

Will Naish has been a Contributor since 25th November 2015.

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Tapi Carpets Sales Branding

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