ABOUT

The edelkrone email automation series was created to increase sales and improve conversion for the companies sale of professional level photography and filmmaking equipment across their USA, European and Japanese customer base. The email series was integrated with the companies Shopify driven store and was build using Klavio email campaign builder.

The design approach followed closely to edelkrone's robust brand guidelines and provided me the opportunity to produce an improved design style.

The emails would be sent to prospective and pre-exsisting customers using a logical sales funnel approach. The functionality of the emails combined with Shopify, enabled customers to revisit abandoned carts and complete their purchase with a single click as well as promoting alternative products and product upsells, based on customer analytics.

The email program continued to become a genuine revenue channel for edelkrone. Email now accounts for 28% of total revenue, with automated flows responsible for 18% of that on their own, against 46% year-over-year revenue growth for the business overall.