ABOUT

concept/
The name was inspired by the expression "page not found”. Besides special beers both were not sold. They were a limited edition produced in two versions, the India Pale Ale a special recipe prepared with german malt and hops and the American Pale Ale, traditional recipe of the brewery Júpiter APA with a little more of the American hops.

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The action was a special gift different from the traditional christmas cards to clients and employees of the Urban Summer agency.

Creative Director/ Willians de Abreu
Art Director/ Renata Ditto, Willians de Abreu
Copywriter/ Daniel Oliveira
Motion/ Jean Bertuqui
Client/ Urban Summer Agency