About me

From crafting brand-new Design Systems or evolving more mature systems, to thinking through product discovery, from UI animation to AI automation, to communicating complex financial data, I have a proven history of working with global clients successfully impacting the lives of millions and transacting in the billions.

I'm actively integrating AI tooling — from component generation to developing design tokens and foundational elements, and steering governance backlog or contribution management. I can deliver comprehensive Design Systems and set its strategic direction to become an AI infrastructure that the company depends on to scale with automation.

Londoner — now Dubai-based. I enjoy leading teams to new heights. Certified Archery GB Level 1 Coach. Learning drums. Inevitably, getting into Padel.

Billy's work

McDonald's: An Industry-Leading, Omnichannel Experience

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McDonald's: An Industry-Leading, Omnichannel Experience

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