. . .

About me

Creative Director with 12 years leading copy and brand voice across top agencies and in-
house teams in LATAM. I build scalable language systems, tone of voice, messaging
frameworks, editorial guidelines and lead teams to execute consistently across TV,
digital, retail, and platforms.

I think in narratives and work at the intersection of strategy and craft: from a single line that
carries a campaign, to the verbal architecture that makes a brand unmistakable across
every touchpoint.

Details

AvailabilityLooking for work

LocationBogotá, Colombia

LanguagesSPANISH NATIVE - ENGLISH UPPER INTERMEDIATE

Recommendations

Currently No Recommendations

Skills

Brand Stategy, Copywriting, Creative Direction, Script Writing

Sector Experience

Accounting & Finance, Brand Management, Branding, Communications, Public Sector, Social Network / Community

Clients

AB inbev, Alpina, Avianca, BBVA, Budweiser, Citibank, Claro Communications, corona beer, Lenovo, PepsiCo

Awards

Cannes Lions - Shortlist

Activity

Connections26 Followers31 Following175

Likes4

Creativepool member since 13 April 2026

Work
Articles
Achievements
Activity

William's work

AutoMac l 60 Seconds

Beer Beats - Poker / AB InBev

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