ABOUT

As part of the team at Unilever Entertainment, I worked on the Documentary 'Dads' which we created in partnership with our brand Dove Men+ Care.

In an effort to accelerate Unilever's involvement into branded entertainment, we worked on a brief with Dove Men+ Care to further establish their brand purpose around modern day fatherhood. Then working with Globally renowned Director Ron Howard and his daughter Bryce Dallas Howard, we came up with a concept to create a full-length feature documentary around modern day fatherhood. This documentary was purchased by Apple TV+ and the supporting campaign was awarded a Gold Cannes Lion at the most recent festival as part of the Entertainment Lions category.

In addition, the campaign at a brand level was a huge success delivering across all brand metrics including increased brand affinity, purchase intent and also awareness of the brand purpose.