ABOUT

We needed a friendly way to onboarding new users into the Pregnancy+ app. For the app to work we required personal information as the app is tailored to the individual. This was particularly difficult to achieve due to the new GDPR rules and users being concerned about sharing their information.

The new designs utilised illustrations and animations to make the app feel friendlier and to get across important information about what the data was being used for.

This was highly tested through UX research and studies and proved to be very effective with new users.