ABOUT

Bulk was on a journey to update it’s packaging. The graphic design was falling behind the competition. Struggling with legibility in digital shopping channels and lacking stand out in the market.

The design also shackled the business for future product development which often broke the design structure due to an inherent lack of graphic flexibility and design philosophy in the visual identity.

We were tasked with creating a new packaging system that would aid performance in marketing channels through clearer pack graphics and building a design system that would aid brand recognition across a range of channels.