Will Faithfull Copywriter

ABOUT

Back in 2010, I was the lead writer for six web tools we created to help people plan different aspects of their finances. As the thread across the project team, I worked closely with the client, business analysts, designers and developers.

Part of my job was to translate highly complex financial advice and decision trees, into consumer-friendly language the public could understand and trust.

The six content modules shown in the first screenshot each open a different tool. The 'Growing your wealth' tool is shown in the second screenshot.

MADEIT CREDITS

HSBC – interactive web tools

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