Will Dempster
Partner, Head of Production
ABOUT
Hard seltzer has enjoyed explosive category growth and every beer brand is jumping on the bandwagon to launch one. But MGD would never launch a seltzer, because it is unapologetically beer. So the brand launched a seltzer the only way it knew how: by strapping it to a rocket and blasting it into oblivion. The launch was teased with video content and hosted as a live-stream that over 1 million people tuned into.
MADEIT CREDITS
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Molson Coors Beverage CompanyClient
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Alison WhisenantAccount Director -
Anne PandoSenior Marketing Manager -
Brendan ScullionAssociate Creative Director -
Corina DennisonExecutive Producer -
Daenen BrambergerAudio Mixer -
Darrin PateyCreative Technology Director -
Ed SkupeenFlame Artist -
Jason MacdonaldEditor -
Jeff McCroryChief Strategy Officer -
Jessica IveyFlame Artist -
Jimmy GeorgeSenior Strategist -
Joseph SoutulloLine Producer -
Julia SwanDirector of Photography -
Kerry McKibbinPresident -
Kevin MulroyExecutive Creative Director -
Laura MolinaroProducer -
Laurent TurlureProduction Designer -
Leila CheeBusiness Manager -
Leo HicksMusic & Sound Designer -
Louanne ChanContent Producer -
Matt RosenblumColour Artist -
Max BinghamAssociate Creative Director -
Maxwell RedingerAssistant Editor -
Michelle StJacquesChief Marketing Officer -
Mischief @ No Fixed AddressAdvertising Agency -
Pete MarquisDirector -
Riley DoniganAssistant Editor -
Sofia ColucciGlobal Brand Vice President -
Strike AnywhereProduction Company -
Valentina GutierrezJunior Designer -
Victoria Di ValerioAssociate Creative Director -
Victoria GuenierExecutive Producer -
Greg HahnChief Creative Officer -
D&AD -
Will DempsterHead of Production