ABOUT

We required a sponsored Facebook and Instagram ad, targeted in Clapham, to run on a rolling basis to allow us to concentrate posting and print efforts on new areas of focus. Due to the limited production budget available, the most captivating creative direction was to parody the notion of trying to sell comedy to someone.

Creatively, the concept was to subvert the cliché of 'everyday life is dull; have a laugh' by way of 'everyday life is harrowing and deeply upsetting; have a laugh'. Automated 'have you had an accident' calls were deemed a suitably clichéd source of ridicule.

The video generated just over 5000 views in its first month, with over one in ten of those views translating to a direct click-through to our website.