WILFREDO DUQUE Development Producer

ABOUT

Global warming, deforestation and poaching are all like monsters attacking our planet, but most people don't see these issues that way. Zalva Water, the brand that protects the environment, wanted to talk to a generation who do believe in monsters: children. To do so, it created a collection of bedtime stories made with recycled paper and ecological inks, and portrayed the main environmental problems as the monsters in the stories: Usqu's Terrible Night, Dark Deforestation, Evil Machines and Infernal Paramo.

MADEIT CREDITS

  • AB InBevClient
  • Alejandro LottaBrand Manager
  • Andrés CelisCreative Director
  • Camilo MedinaSound Designer
  • Daniel SalazarAccount Director
  • Diego MuñozExecutive Creative Director
  • Eddy MarquezIllustrator
  • Edna GualdrónArt Director
  • Fabiana ManziAccount Director
  • Felipe BernatéMotion Designer
  • Francisco SamperChief Executive Creative Officer
  • Jennifer BoshellDigital Director
  • Jose-Miguel SokoloffGlobal Chief Creative Officer
  • JoseManuel HoyosChief Operating Officer
  • Juan David PardoExecutive Creative Director
  • JuanAlonso TorresMarketing Director
  • Kyara OrtegaWriter
  • Marcela VasquezIllustrator
  • Mariana TrujilloBrand Manager
  • MullenLowe SSP3Advertising Agency
  • Natalia FuentesVoice-Over Artist
  • Nestor BenjumeaCreative Director
  • Omar Galvis3D Artist
  • Rony SaavedraArt Director
  • Sebastian TellezCopywriter
  • * D&AD
  • * WILFREDO DUQUEHead of Production

Who liked - Monsters are real