Wilf Sweetland Global CEO

ABOUT

Close to one million New Zealanders live overseas. But, only one in 10 voted in the 2017 New Zealand election. That left a serious amount of Kiwis not having a say. So to influence overseas non-voters to become voters in 2020, nonpartisan initiative Every Kiwi Vote Counts turned to the experts in online election influencing - the Russians. Spokesperson Viktor targeted overseas Kiwis on social, through PR and outdoor, explaining how easy it was to “meddle in the New Zealand election.” And like any good Russian meddler, he got results - with overseas votes rising by 42%

MADEIT CREDITS

  • Every Kiwi Vote CountsClient
  • Adam LuxtonDirector of Photography
  • Angus RobertsSocial Media Manager
  • Ben DaileyExecutive Producer
  • Bonnie ShumAccount Director
  • Brogan LipmanSocial Media Strategist
  • Daisy Conroy-BoticaSocial and Brand Strategist
  • Damien ShatfordDirector
  • Erica LloricoPR
  • Hamish KukaGraphic Animator
  • Heath LoweExecutive Design Director
  • Jack GravattCopywriter
  • Jo KellySenior Producer
  • Jonathan McMahonExecutive Creative Director
  • Katie RoydhouseExecutive Producer
  • Lisa FedyszynExecutive Creative Director
  • Luke HaighEditor
  • Matt HolmesPR
  • Michael RedwoodManaging Partner
  • PoemPR Agency
  • Sally LankshearSenior Producer
  • Special Group New ZealandAdvertising Agency
  • Till DittmersArt Director
  • Tony BradbourneCEO & CCO
  • Tracey LeeStrategic Lead
  • Tracey WatkinsClient and Founder
  • Troy GoodallPhotographer
  • * Rory GalleryHead of Strategy
  • * Wilf SweetlandProduction Company
  • * D&AD
Add yourself to this project

Who pooled - Meddle in the New Zealand Election

Back to Meddle in the New Zealand Election project