Wildlifeworld ltd Gloucester

ABOUT

These days, shoes drop so often your local FedEx guy can barely keep up. But Reebok noticed something about that guy in the truck. They were going viral on security cams more than most shoe drops do. And those spontaneous little content bombs were blowing up social feeds with a fresher/funner/authentic-er POV than the latest ‘authentic’ influencer endorsement. Venables Bell & Partners decided to tap into the tech and the latent social network attached, in ways it hoped might stop thumbs. The agency hijacked and disrupted home security networks with unexpected fashion shows to drop Reebok’s Zig Kinetica.

MADEIT CREDITS

  • ReebokClient
  • Allen BrownSr. Manager Partnerships
  • Ambry MossCoordinator Global Brand Advertising
  • Barking OwlMusic & Sound Production
  • Brett BartuchAssociate Manager Partnerships
  • Byron Del RosarioCreative Director
  • Caitlin SullivanManager Global Brand Advertising
  • Caroline MachenVP, Global Marketing
  • Courtney AhearnManager U.S. Marketing
  • Courtney AnzaloneDirector Digital Marketing
  • Courtney AnzaloneDirector Digital Marketing
  • Dean JacksonManager Partnerships
  • Dean JacksonManager Partnerships
  • Devin BurgoonDirector Zig Brand Communications
  • Dylan PhillipsSenior Brand Strategist
  • Gavin JonesCo-Head of Strategy
  • Hilary CoateDirector of Integrated Production
  • Inga StentaSr. Director Global Brand Marketing + Operations
  • Jake ReillySenior Copywriter
  • Jenny ShanleyDirector Partnerships
  • John PrincipeSocial Strategist
  • Johnice BristolSr. Director U.S. Marketing
  • Kate Marceau JeffersChief Operating Officer
  • Kit GuerraBrand Manager
  • Kristen MossSr. Director Corporate Communications
  • Kristen MossSr. Director Corporate Communications
  • Kristin ObiBrand Director
  • Namrata AbhyankarIntegrated Producer
  • Nicole AdrianceDirector U.S. Brand Activation
  • Paris ClarkBrand Supervisor
  • Raquel BedardHead of Lumberyard
  • Ryan HoercherAssociate Creative Director
  • Sametta GbiliaBusiness Affairs Manager
  • Sarah LunnSr. Manager U.S. Brand Activation
  • Sasha WhiteExecutive Producer
  • Shelby KreienbergAssoc. Manager Global Brand Advertising
  • Steve DiceccoManager Zig Brand Communications
  • Steve DiceccoManager Zig Brand Communications
  • Tyler HamptonDirector
  • * Wildlifeworld ltdProduction Company
  • * Andrew LovoldSenior Integrated Producer
  • * Tim Connor (MA, IDM Dip)Sr. Manager Global Brand Advertising
  • * Amy ManganielloSr. Director Global Advertising and Retail Comms
  • * D&AD
Add yourself to this project

#ZigTheRunway

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