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When gourmet pizzeria Firezza asked for a summer voucher campaign we turned their everyday promotions into a brand building exercise and an entire summer of repeat visits.

We delved into the lives of pizza-hungry Londoners and their love of open-air arts,shared park benches, and unmissable TV. The result was Taste of Life, a twice-yearly, broadsheet-style newsletter. Making takeaway pizzas relevant to every aspect of summer city life and focussing particularly on the areas of London with a Firezza branch. The campaign ticked all the right boxes, drawing on the broad range of talent at Wildhorse including social media engagement, copywriting and art direction.