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Creative agency Who Wot Why commissioned LEAP’s Film and Post team to edit and animate their digital OOH and social media video campaign, ‘Coming Home is Everything’ for Shelter, the housing and homelessness charity. The campaign needed to launch ahead of the UEFA Euro 2020 final to connect with England fans and tie-in with the popular football anthem ‘It’s Coming Home’. This meant that LEAP would need to complete the project within a day.

Working with the client’s graphics, LEAP’s motion graphics editor animated the text and added film grain effects to fit the storyboard. LEAP also provided a range of audio edits for the agency and client to choose their winning campaign. LEAP’s producer ensured efficient workflows and communications. The team ensured all assets met the quality and technical specifications required by the various media owners.

LEAP delivered the campaign in time for it to reach a wide audience across social media and DOOH locations. Shelter’s Facebook campaign achieved more than 100 thousand views and encouraged viewers to sign up to join the fight to end the housing emergency.