ABOUT

Pantone Color Institute has been selecting the colour of the year for more than 20 years. For 2019 they've picked the Living Coral to represent the colourful nature of our world. As a reflection to this Pantone activity White Rabbit Budapest created a campaign for WWF Hungary calling the attention that this specific shade of colour also represents the vulnerability and fragility of our ecosystem – and it has to be valued and preserved. This Living Coral is a poster ad of this campaign.

AWARDS

AdStars Korea
Art Director’s Club - Bronze
Clio Awards
communication arts
D&AD - Wood Pencil
EPICA Award - Bronze
Eurobest Award Shortlist
Golden Award of Montreux
kinsale sharks
Lurzer's Archive
Mobius Award - Best of Show
NewYork Festivals
PHNX by AdForum
The One Show

MADEIT CREDITS

  • Allan SouzaClient
  • Andre FelixClient
  • Andre NunesClient
  • Antonio GonçalvesClient
  • Daniel BensusanClient
  • Felipe ScaliceClient
  • Kaue BarbosaClient
  • Lee MonteiroClient
  • Luis Paulo GattiClient
  • Marcos Mendes TanakaClient
  • Rafael BornacinaClient
  • Shuzhan YuClient
  • Wallace NeryClient
  • Alexa AntalClient

Who pooled - #keeplivingcoral / Color of the Year 2020