ABOUT

RESULT
Popcorn Shed had 200% sales growth within two years following the brand launch. They have since won a Great Taste Award and been listed in a number of stores including M&S, Harrods and Selfridges.

THE CHALLENGE
Popcorn is a saturated market and so this called for branding and packaging that would set Popcorn Shed apart from their competitors. If we could unlock their brand world and flavour, we had an eager audience of adventure seekers waiting to discover their taste.

700%
RETURN ON INVESTMENT SINCE LAUNCH AND 3X TURNOVER

UNLOCKING A NEW BRAND WORLD
Popcorn Shed came to us with packaging that just wasn’t cutting the mustard. They had no brand loyalty or recognition so creating a brand with shelf shout was key (pun intended). We created an identity that centred around the key to the ‘secret family recipe’ right in the logomark. The key also nicely housed a hidden popcorn kernel made out of the brand’s initials adding more ownability.

UNLOCKING A NEW BRAND WORLD
Popcorn Shed came to us with packaging that just wasn’t cutting the mustard. They had no brand loyalty or recognition so creating a brand with shelf shout was key (pun intended). We created an identity that centred around the key to the ‘secret family recipe’ right in the logomark. The key also nicely housed a hidden popcorn kernel made out of the brand’s initials adding more ownability.