Whistlejacket London

ABOUT

The Centre for Ageing Better asked us to design their key annual publication, 'The State of Ageing 2022"

The publication looks at data from a wide range of sources such as the English Housing Survey, the GP Patient survey, the Health Survey for England and the Community Life Survey, as well as a host of official statistics like the Office for National Statistics (ONS).

Ultimately it shows that the experience of being older in England is getting considerably worse for many. The data demonstrates the huge challenges facing the government’s levelling up ambitions to reduce inequalities across England as well as its stated commitment to increase healthy life expectancy by five years.

Concept:
Tell the story through design, illustration and infographics of what life is like for older people in the UK.

Execution:
A full digital report with associated assets, illustrations, infographics and templates that can be used in associated digital media and social media messaging.

Results:
The report was successfully launched in the first half of 2022.

MADEIT CREDITS

  • Ceri ClarkeClient
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