ABOUT
Concept:
The Waste and Resources Action programme (WRAP) wanted to create a report that contained the guidance for including and adjusting emission factors in scope 3 GHG accounting for Food and Drink. It needed to be the same look and feel as the Scope 3 Protocols, and provide a visually engaging and reader friendly design of the flowcharts and figures throughout the guidance.
Execution:
We moved through a four-stage development process for the development of the main report. This began with concepting for the layout and all design figures, as this had to work for the report itself but also reflect the design principles and guidance of WRAP and Scope 3 GHG Measurement and Reporting Protocols documents/reports.
Once the final concept was agreed we moved through three further stages of application, feedback and refinement around the main report. The WRAP team was involved at each key stage for reviews to ensure feedback was being incorporated.
The final product was an interactive PDF that allowed users to proactively navigate around the report document as well as link to other sources of information about the programme.
Results:
The final product was a visually engaging, interactive PDF that allowed users to proactively navigate around the report document as well as link to other sources of information about the programme.
MADEIT CREDITS
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The Waste and Resources Action programme - WRAPClient
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Whistlejacket -

Kayleigh DibbensSenior Project Manager -

Maria AdedejiProject Manager -

Emily CollardGraphic Designer
Back to Scope 3 GHG Guidance Document project
Matt Wall
Project Manager, Whistlejacket
United Kingdom
PETER BAKER
Voiceover Artist, PETER BAKER VOICEOVER
United Kingdom
Tito Alvarez de Eulate
I direct films whose footage never was
Spain
Maria Adedeji
Project Manager, Whistlejacket
United Kingdom
Jake Murdoch
Project Manager, Whistlejacket
United Kingdom
Creativepool
United Kingdom
Richard Morris
Partner, Whistlejacket
United Kingdom
Dan Ayris
Midweight Graphic Designer, Whistlejacket London
United Kingdom
Emily Collard
Graphic Designer, Whistlejacket
United Kingdom
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia