ABOUT

The University of Portsmouth needed a creative approach to bring to life its focus on the global plastics crisis, and in particular its credentials as a thought leader in this space. The target audience for these communications was broad, ranging from Portsmouth residents, to international corporates and environmental activists.

The creative approach needed to be flexible enough to work in a variety of media, including social media, print and signage. It needed to fit with the university's brand.

Focusing on the word "Revolution", we applied a typographical treatment to it, vertically stretching the lengths of some of the letters' terminals. The result is a dynamic lockup that graphically communicates constant movement and change. The lockup was designed to house the world "Plastics" within it, with the ability to change it for other topical matters (carbon, food...) to match the University's future ambitions.

We're also thrilled to see a film around the new brand has been posted by the University Credit: Millstream) - making quite the case for a Plastics Revolution