Whistlejacket London

ABOUT

UK Squirrel Accord is a UK-wide partnership consisting of 45 leading conservation and forestry organisations, Government agencies and companies.

We were tasked with creating a bold and engaging design system to promote Red Squirrel Awareness Week, which takes place annually in October.

As the Red Squirrel Awareness Week is held annually in October, we created an autumn-inspired colour palette of warm, muted oranges and reds that reflect both the season and the Red Squirrels themselves. To build a flexible design system, we developed bespoke illustrations of squirrels and native flora, including birch, field maple leaves and acorns. These elements could be used as image or text containers or as decorative details, acting as puzzle pieces within the system. We also designed a custom wordmark to distinguish the campaign from other UK Squirrel Accord initiatives. To support consistent application, we produced comprehensive brand guidelines and easy-to-use templates for the UK Squirrel Accord team.

"Thanks so much to Whistlejacket for the fantastic new designs for Red Squirrel Awareness Week. The team was lovely and keen to collaborate through the creation process. The end results are eye-catching and professional communications materials that help promote an important week for red squirrel conservation. Great it now has a polished look for this and future years."

Kay Haw - Director, UK Squirrel Accord


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