ABOUT

The University of Portsmouth needed a creative approach to use across its sports marketing activity, particularly in the light of its decision to build a new £53m sports facility in the city. This marketing would be targeting Portsmouth residents, students, and university staff, both casual recreational users and people belonging to competitive teams. Approaches were required for a range of channels including social media, print, out of home and web banners.

The "Play, Train, Compete" strapline was applied to a square grid system where each letter is housed in a square coloured block, creating a versatile, modular lockup to be used with a variety of formats.
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The photography style shows people in the moment of ‘playing’, ‘training’ and
‘competing’ - expressing human movement and the enjoyment of sport.