SALFORD SHOPPERS REMINDED “HOME IS ON YOUR HIGH STREET” IN HUGE AD CAMPAIGN TO SPIRIT THEM BACK INTO TOWN CENTRES
• Salford high streets’ bid to bring trade back to hard-hit town centres
• Hi-vis ad campaign seeks to exploit Salford’s strong community spirit
• Drive backed by £230,000 of European Regional Development Fund cash
• Strategy hopes to tackle unemployment, poverty and pandemic effect
Backed by a £230,000 grant from the European Regional Development Fund as part of its Welcome Back Fund project, it is hoped the multi-media initiative will drive spending at the heart of the city’s communities to support local businesses and protect jobs during the ongoing pandemic.
‘Home is on Your High Street’ will see 30 large format (48 sheet) posters erected in and around town centres. Black (wrapped) cabs and buses travelling local routes will carry the community message on their sides and rears, while bus shelters will exhibit (6 sheet) posters alongside local phone kiosks. lamppost pendants hanging in shopping districts and leisure centre banners. Radio ads and digital programmatic geo-targeted ads in shopping areas will also carry the ‘Home is on Your High Street’ message to residents of Langworthy, Eccles, Monton, Pendleton, Higher Broughton, Irlam and Cadishead, Swinton, Walkden, Pendlebury and Little Hulton. The marketing mix is tied together with the memorable and visible campaign hashtag #SalfordHighStreets, and will run from mid-December to the end of March 2022.