ABOUT

The University of Portsmouth was struggling to get noticed by the myriad of target audiences it needed to address - prospective students, schools (pupils teachers and parents) corporate partners, local and central government.

We were briefed to develop a new manifesto and purpose for the University, and to develop a visual design system that would help them stand out. The manifesto was called “The Portsmouth Mentality”.

We then devised a new design system and brand guidelines. We ran workshop sessions for internal teams to understand how to use the system. We designed exhibition stands, banners, course leaflets, hand outs, designed 3 prospectuses, brochures and the system has been applied to advertising, social, web & print collateral.