ABOUT
The University of Portsmouth was struggling to get noticed by the myriad of target audiences it needed to address - prospective students, schools (pupils teachers and parents) corporate partners, local and central government.
We were briefed to develop a new manifesto and purpose for the University, and to develop a visual design system that would help them stand out. The manifesto was called “The Portsmouth Mentality”.
We then devised a new design system and brand guidelines. We ran workshop sessions for internal teams to understand how to use the system. We designed exhibition stands, banners, course leaflets, hand outs, designed 3 prospectuses, brochures and the system has been applied to advertising, social, web & print collateral.

Back to Getting the University of Portsmouth the credit it deserves project
Richard Morris
Partner, Whistlejacket
United Kingdom
Emily Collard
Graphic Designer, Whistlejacket
United Kingdom
Kayleigh Dibbens
Senior Project Manager, Whistlejacket London
United Kingdom