Whistlejacket London

ABOUT

Blackpool, Fylde and Wyre Councils

Concept:
We began working with Blackpool in 2020. The Council had an existing inward investment campaign - but it needed to work harder and they asked Whistlejacket to help them step on the accelerator. After an extensive research process interviewing key stakeholders, (public officials, the county LEP, community groups, Enterprise Zone partners, developers and private businesses), and an audit of all available assets, we redeveloped the brand with a more competitive strategic focus. We wrote a new brand manifesto for Blackpool based on what we identified as key differentiating factors in the region - here’s an extract that sums up Blackpool’s spirit to succeed:

“Success here comes through grit and determination, from a desire to always find a way forward. It comes with the imagination to innovate and a sense of adventure.”

We developed a toolkit of brand assets, an image and style guide, and a new line - “Blackpool Makes it Work” - that conveyed our new strategic direction.

Execution:
We have developed multiple pieces of campaign collateral, including Growth and Prosperity Brochures, Business Location Guide, stands, collateral and banners for investment conferences, sector communications, local conferences support, plus we have gone on to redesign and build a new campaign website. We run social media and develop all content for the project. We work with the Councils as they liaise with central government on inward investment opportunities, putting Blackpool high on candidate lists for support, and ensuring everyone understands - Blackpool is the place that makes it work.

Results:
Website traffic is at record levels as are social media followers and engagements - and still growing as is interest in the town. Our original contract has now been twice extended. Central Government and private investment in key infrastructure projects in Blackpool now total around £2 billion, and the town is transforming itself in front of our eyes.

MADEIT CREDITS

  • Blackpool Council, Fylde Council. Wyre CouncilClient
Contributor:

Whistlejacket has been a Contributor since 7th December 2016.

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Blackpool Makes it Work

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