ABOUT

Addison Lee have been driving passengers for over forty years offering a high quality product to discerning customers. In recent years their preeminence in the mini cab market has been eroded by the arrival of disrupters like Uber and Gett. We worked with the management team to deliver an internal Purpose that would guide their evolution as a brand and business, focusing around the exceptional service they deliver. We then created a new brand identity and tone of voice, redesigned their app and website and created a print, video and digital advertising campaign to launch their new positioning.