Each month, a member of the Whistlejacket team picks a piece of work they have seen that's nothing to do with either themselves or the agency, but they really wish it did. Because they love it so much. This month Graphic Designer Emily Collard has picked the new visual identity work launched by Manchester based Creative Spark for Ollo padel.

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Padel has seen a huge surge in popularity in recent years. With increasing competition in this fast-growing sector, the real challenge is standing out amongst so much noise. When we came across the brand identity for Ollo Padel, it’s safe to say we were Green with Envy!

 

Ollo’s bold and energetic visuals sets it apart from its often homogenised industry rivals. Each brand application is full of creativity with vibrant colours, striking photography and playful patterns. Despite this distinctive look and feel, accessibility and functionality have not been compromised, with strong colour contrast and flexible design assets that work seamlessly across a range of communications.

 

We were especially drawn to the use of animation within the digital brand applications! As we venture into the world of sport with our newest specialist practice, Whistlejacket Active, we hope to draw inspiration from brands like Ollo!