ABOUT

Idea
Ensure BAME women feel included, respected and accepted in today’s British society by creating a unique Instagram platform that boosts their representation on social media and pushes messages of female empowerment and sisterhood.

The #InOurSkin strand focused more specifically on body image.

Media
Instagram

Role
English copywriting, branding, tone of voice

Results
From 200 to 1,800 followers in a couple of weeks