ABOUT

Brief:
Irish Distillers wanted to create a new drink to compete with Captain Morgan in the Irish market

Solution:
Working with ?What If! Innovations, I helped develop the drink ‘Zaconey’, not quite a whiskey, not quite a Gin but one hell of a ride.

What's the big deal?
Not many creatives can say they've invented a drink, and especially one that's going down a treat in Ireland.