ABOUT

Management of social media strategy and editorial content, where I helped to define key values and messages, through a series of social media and marketing campaigns, where I implemented a publishing calendar and metrics to track effectiveness. The client in particular has required engagement with several stakeholders including tenants and shareholders, clients of and visitors to Perseverance Works, and the general public. Through a careful designed and social media strategy, I have built their social media following and played a major role in developing their marketing around the weekly food pop-up events that are held at the complex.