Wessel Stoltz Associate Creative Director


This vibrantly illustrated children’s recipe storybook was created by Boomtown in response to Nestlé’s brief for a Healthier Kids campaign to support parents and caregivers in raising healthier children and advocating togetherness as the best way to help them develop healthy habits.

Today, around the world, there are over 40 million children under the age of 5 who are obese.
Sam Dreams appeals to young children’s active imaginations, while cultivating an interest in healthy food and preparing meals with their families. Written in isiZulu and English, to speak to the largest language group in South Africa, it was made available as a free, printable download on the official Nestlé South Africa website.

Silver Pendoring award for Art Direction
Pendoring Craft Award: Illustration

Date created: September 2020 2020-09-01T00:00:00+0100
Date published: 19 January 2021 2021-01-19T14:15:26+0000


  • NESTLÉClient

"Sam Dreams" Recipe Storybook



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