ABOUT

Brief: We created specific branding for the Outstanding Outpatients project which was fun and reflective of it being undertaken in a children’s hospital. It demonstrated that Outstanding Outpatients was different, helping to make it highly visible and distinct from anything else that might be happening in or communicated around this busy hospital.

We designed the different characters to convey a message or be representative of a particular audience, whether patient or staff, in a neutral, fun but still representative way.