ABOUT

Brief: ‘Clashing Cultures’ was the exciting theme we were given to design and develop the logo, brand identity and website for InnoRockIt – a two day innovation experience launching in 2015.

A collaboration between Impact Innovation and Strategic Allies, we had to fuse together the elements and identities of two existing companies alongside creating something new, enticing and impactful.

This was a challenging brief but one which we found extremely satisfying. We experimented with different mediums to convey ‘clashing cultures’ in a way that was appropriate for the InnoRockIt audience and to really bring to life the experience. One of the techniques we used was to clash together photos with partly or wholly drawn illustrations to create the effect of surprise and curiosity.