ABOUT

Brief: At Nissan, physical and information security is taken very seriously. We helped them by gaining worldwide understanding into existing attitudes and behaviours around security in Nissan. These insights then informed everything we designed and developed on this internal project for over 9000 employees.

We started by re-establishing their Information and Physical Security teams - by rebranding the team to give them a stronger identity across the business. We then got to work on designing an attention grabbing, engaging campaign format for '10 Golden Rules' that make Information Security relevant, meaningful and emotional to every single Nissan employee. For each campaign we designed a unique icon to illustrate the key messages and to become an instantly recognisable security reminder.

To help every employee understand the importance of security and the consequences of not following protocol, we designed and created the content, look and feel for an e-learning campaign to inform, engage and encourage staff to make security an everyday habit, shifting mindset from
‘I know I should, but I don’t’ into ‘It’s important and I always do it’.