ABOUT

Brief: Birmingham Children’s Hospital Fundraising Team needed an identity which was distinctive but still linked to the hospital itself. This was achieved by keeping the main elements of the hospital logo, i.e. the red balloon, but making it particular to the Fundraising Team by turning the balloon into a “money bank” with a golden coin entering it.

Working together with the Fundraising Team we developed their future vision, with their values playing an integral part. The design carried through the strong branding identity we had created for them. The photos of real patients were a key and powerful element of the final design – to keep the purpose of their team alive for them every day.