ABOUT

The Brief: To develop an identity and packaging range for a new, stand-alone Kombucha brand under the Sisú brand portfolio.

The Solution: Dialling up the tropical flavours and exotic nature of these drinks contributed to the resulting design concept. With a vibrant interchangeable colour palette, tropical illustration style and 'split' branding I was able increase the impact of the word Kombucha and the overall look and feel of this product range. This combined with a playful tone of voice gave the brand standout amongst competitors and shelf presence.