ABOUT

The Brief: To develop a brand identity, packaging and collateral for Matt D'Arcy & Co. Ltd., a company who had the vision of reviving their once "World Famous" Irish Whiskey brand.

The Solution: I set about exploring the latent history of the brand to unlock the story of its founder Matt D'Arcy, who first established the distillery in 1817 and to imbue the brand with his spirit – pioneering, daring and iconic. During this process I discovered the original archival logotype from the early 1900's and gifted with this we were able to harness core truths – that this brand comes from a place rooted in tangible history.

I redrew the original logotype, updating it for the 21st century, while keeping its idiosyncracies intact, and placed this front and centre to hero the brand. This confident approach gave us license to offset the old against the new with the introduction of contemporary pack forms and finishes.

Since its launch in 2019 its annual turnover has reached 3.3 million with high growth in recent years.