ABOUT

The Brief: Great Irish Beverages is all about celebrating and promoting Irish made drinks with services that include publicity, brand advocacy and experiential & online marketing. These usually take the form of annual themed festivals such as ‘Irish Single Pot Still Whiskey Week.

Oisin Davies, a client with a wealth of experience in the hospitality and drinks sectors, came to me in 2019 Initially looking to change a few graphic details on his pre-existing website. It was at this point that I saw an opportunity and challenged Oisin to rethink his branding and website as I felt that it wasn’t doing his business justice.

The Solution: In researching the competitive and drinks brand landscapes I was able to distil my thinking coming to the conclusion that A) this should be a brand that reflected both the premium business offering and the sector and B) that it should have Irish values to align with the brand: Great Irish Beverages.

]After extensive creative exploration I settled on the idea of interweaving the G, I and B of Great Irish Beverages into the form of a Celtic knot. This was supported with a classical but contemporary typeface that propelled Great Irish Beverages from a festival circuit brand into an all encompassing brand that speaks directly to Oisin’s target audience – the premium drinks and hospitality sectors.