ABOUT
The Brief: In 2011 Dynamo won a three way pitch securing new business from an award-winning, innovative Irish company with a unique technology for producing biodegradable towels. Targeting a wide range of business sectors and with an ambition to become the go to brand for disposable towels, I set about creating an iconic, contemporary brand that would be instantly recognisable; focusing first on salon trade.
The Solution: I created the 'droplet' logotype and distinctive fibrous wave device which was then applied to the packaging, literature, point of sale and guidelines.
Working alongside the team in Easydry I also helped to develop the brand architecture. In celebration of their tenth anniversary I also created a unique marque which was used at trade events and for online communications.
Since 2017 I have continued my working relationship with Vytal in developing and producing their consumer ranges for both domestic and US markets.
Back to Easydry project
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine