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Client Brief: Produce and publish in real time, fresh, distinct social content that celebrates the FIFA WWC players and teams to increase engagement and inspire existing and new fans in social media.

My response: Capturing the excitement and strength of the FIFA WWC players and boldness at the heart of #daretoshine FIFA WWC campaign hashtag, I proposed producing daily content across FIFA's social channels using portrait and match photography shot during the WWC, applying a creative treatment that thematically connects it all. I employed a 'scrapbook' effect, reminiscent of B+W photocopy and newspaper imagery, which was remixed with the graphic trend of using neon block colours, and an animated transitional device, expressed in different types of content to reflect the teams and games that were playing on a specific day.