ABOUT

Client brief:
Create a series of content pieces primarily targeted at young aspiring photographers, that guide them on how to become professionals in various photographic fields and genres including travel and wedding photography.

Creative Response:
Focussing on topics that matter to youth, I proposed telling authentic and important visual stories from the perspective of photography as a means to deal with, talk about and connect with peers about the shared concerns of the audience.
We paired young, up-and-coming photographers who were already vocal on social media with veteran visual storytellers to create a series of films about the very passions that drove them to pick up a camera in the first place, exchanging tricks of the trade on how to engage their audiences and spread awareness of the issues that are close to their heart as well as creating imagery in themes and a visual language that represents their world view - such as gender representation in fashion, the environment in landscape photography, minimalism & conscious travel and an alternative, bohemian wedding.