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Brief: As Northern Europe’s largest integrated shipping and logistics provider, DFDS were looking for a digital solution to improve the findability of information for different audiences, provide a more engaging customer experience, and support the new unified brand architecture.

Insight: Dedication to customer service is what makes DFDS great. By surfacing and amplifying the company’s values we aimed to reinforce their high standards and engage both potential and existing customers.

Idea: The concept was to integrate the existing DFDS website with its separate Logistics and Shipping sites, applying a more logical information architecture to give customers easier access to meaningful content.

We also introduced a common visual and verbal language that aimed to emphasise the relevant qualities of each business unit. And allowed for the integration of customer-friendly booking tools that could be accessed easily from any device.

Results: To ensure governance and consistency across DFDS’s digital repertoire we developed a suite of foundation documentation. These guidelines cover everything from IA, UX, SEO and analytics, to design language, copy and the integration of external applications.

The revitalised platform enables both the brand and its customers to do their international business digitally – resulting in greater engagement, more leads and more bookings.