Brief : To aid acquisition, Sony Mobile wanted to increase engagement with its main landing page, and provide non-Sony users with content they would find interesting, inspiring and informative.
Insight : Both Sony- and non-Sony-users needed a place they could easily and effectively explore the sight from – an inspiring brand gateway that stimulates their curiosity, living up to the expectations they have of the brand.
Solution : We created a platform that provides users with engaging, relevant content. The new framework allows for a narrative lens to be applied to the page that shapes the direction of content. This lens could be focused around a campaign that’s running, a theme drawn from current messaging, or directly related to a product proposition.
Results : The new home page succeeded in stimulating visitors to explore further, driving particularly impressive results for the Lifelog and Smartwear pages.
• Increased dwell time from non-Sony users.
• Unique page views for the Lifelog page increased 110%*
• Unique page views for the Smartwear page increased 807%*
*All non-default visits for the period from December 2014 to January 2015.