Brief : When the makers of some of the world’s most popular kids’ TV shows asked us to help launch a new season of Adventure Time, we unleashed our inner child. Turner Broadcasting and Cartoon Network wanted to invite fans of the show to embark on an interactive adventure through the Land of Ooo.
Insight : Children are the most creative people in the world. So we knew it would be important to put them in control of their experience – and we did this by reinventing an old storytelling technique for the digital world.
Idea : We took inspiration from the ‘Choose Your Own Adventure’ books from the 80’s and 90’s – the ones where the thrill is in the mystery, the quest and the spontaneous decision-making. Elaborating on this concept, we created our very own online episode – ‘Once Upon An Ooo’. Our idea puts the user in complete control of their adventure. And decisions, such as who to rescue and which kingdom to explore, are left entirely in their hands.
Results : Launched in 15 countries around the globe, our idea taps into a genre that invites curiosity, builds intrigue and encourages both engagement and sharing. It doesn’t just launch the new season, it invites fans to be a part of it.