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Brief:
Maersk was looking for a digital storytelling approach to support the re-launch of its website. The company wanted to strengthen its existing content to fit within a new digital strategy.

Insight:
Storytelling is best told in a clear, user-driven way. We saw an opportunity to tell Maersk’s story through the stories of real businesses around the world, increasing the presence of the brand and its values.

Idea:
Each piece of content was constructed for people to engage with and be inspired by, building on the company’s main communications objectives – to create business leads, recruitment and trust. We combined multiple formats and information sources to draw the reader in, helping them to engage deeply with the subject, and interact and explore content the way they want to.

Results:
With a combination of engaging copy and strong visual design, the new approach helped reinforce Maersk’s place as an enabler of innovation and success around the world – encouraging visitors to find out more and become part of the Maersk family, whether through a new career or a new working partnership.

Date created: August 2015 2015-08-01T00:00:00+0100
Date published: 21 December 2015 2015-12-21T16:01:58+0000

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Who liked - Engaging new audiences through digital storytelling