ABOUT

Kicking it all off with the WINK concept at Copa America 2024: We put guests in the boots of the GOAT himself with a Michelob ULTRA hotel dedicated to living like Messi.

From lobby to rooftop, WINK fielded a high detail hotel takeover in true Michelob ULTRA style and decked it out with Messi memorabilia from top to bottom.

And to let guests really walk in the legend's boots – we even brought personal Messi's barber and his favorite asado barbecues by Augustin Mallmann down to Miami to join in the fun.

Throughout the finale weekend, WINK hosted a soccer-rich programme of workshops, functions and watch parties.

Elevating a VIP, superior access feel, a custom Michelob ULTRA branded bus and speedboats ferried guests around the city's hotspots for a tour worthy of champions – turning up at the stadium for the final game.

But not before we dreamed up one more epic finale. Upping the tempo of the weekend, WINK created a floating pitch to host a freestyle soccer match, officiated by none other than the real referee GOAT: Pierluigi Collina.

A referee so famous, legends like Messi and Thierry Henry have lined up to swap shirts with him in the past.