ABOUT

Concept: Dentists are to be motivated to replace their old treatment units and X-ray machines.
Execution: Old units are shown as charming dinosaurs to point up the fact that they have served their time. The striking campaign and an attractive monetary discount motivates to say goodbye to the "prehistoric units". The campaign was featured in specialist ads, as web content, showroom assets and was rolled out on promotional flyers with a six-digit print run.